CV

Been there. Done that.

Art Director

Freelance

May 2020 - present

Uncommon Giving

May 2020 to Present

  • Brainstorm, develop, and execute weekly and monthly ideas for social media and web content for an online giving philanthropy.

 

​WhoWhatWhy

May 2020 to Present

  • Engaged in and helped develop the new look and feel for company rebrand including brand book, video, social media, and digital communication.

  • Manage a team of designers and task them with project briefs, general ideas, and critiques to keep inline with new branded materials.

  • Coordinate posting of images with Social Media team and collaborate with Editorial on new work and processes. 

Fastly

July 2020 to October 2020

  • Developed ideas with team members to create concept for an awareness campaign focused on the Developer community.

  • Designed and illustrated all campaign materials including web pages, social assets, and full illustrations of profiled developers.

  • Created web page based off pre-made Instapage template, which was wireframed and prototyped in Sketch.

  • Animated gifs were created for web page header and display ads.

Ureeka

May 2020 to July 2020

  • Ideated a new look for internal website and social graphics including video for an online, entrepreneurial site.

Senior Interactive Designer

90octane
July 2018 - April 2020

  • Supported junior designers though work review and general discussions.

  • Created social media imagery and videos for several clients which achieved a median of 50% completion rates and click throughs.

  • Co-directed a photoshoot and chose selects for general use.

  • Built wireframes and artistic elements for desktop and mobile applications.

  • Worked with internal teams to plan and concept ideas for clients based on briefs.

  • Arranged and designed videos via storyboards, voice overs, animated elements, and
    filmed content.

  • Illustrated necessary elements as part of the internal marketing team; including: hero images and in-copy placements.

  • Utilized Adobe XD and Photoshop to build emails and their assets before handing off
    for development.

  • Created several print pieces for clients including direct mail, luxury informational book and sales brochure, and a health screening guide.

Production Designer & Web Team Member

ALPS, A DST Company
January 2015 - July 2018

  • Completed over 800 projects during tenure. 

  • Point person for peers to discuss design direction.

  • Constructed several internal logos including a final contender of a corporate rebrand.

  • Created and implemented rebrands for external clients which included fact sheets, corporate brochures, website graphics, and more.

  • Worked with the sales teams to provide creative support for various efforts through company and regulatory guidelines, deadlines, procedures, and attentive to compliance processes.

  • Handled document and dividend posting for regulatory and marketing materials. (e.g. press releases, annual reports, fact sheets, etc.)

  • Generated email blasts through the adjustment of HTML and CSS as necessary. Utilized Litmus and Vertical Response to test responsive components and

    layout before finalizing and sending to dedicated mailing lists.

Production & Package Designer

The Coleman Company
June 2014 - December 2014

  • Generated packaging layouts across brand ensuring continuity and working with senior team members and Creative Director.

  • Conceptualized, designed and executed prototypes for attention-grabbing packaging materials, using design elements such as shape, color, graphics and typography to create packaging that is functional and appealing to customers and adhering to brand standards.

  • Collaborated with marketing, sales teams, and copywriters, to create eye-catching designs.

  • Printed, laminated, and built mock-up packages for vendors, trade shows, and internal design services. Ran preflight and pre-press checks, communicated with vendors, and reviewed hard copy proofs.

  • Created informative icons, logos, infographics, and technology graphics, which have been used on applicable layouts. Also designed, POPs, end-caps, and sales sheets, informational guides, and web art for sales, trade shows, and other company needs.

©2020 by Leah Schroeder