There are many of us who only visit the doctor once a year. So how do we encourage everyone to check in on their health more often?

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Enter the easy heart health assessment. The bold heart lets the viewer know exactly what the goal of this assessment is and is easy to read and understand.

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I used a slanted layout while building the comp to visually lead the reader down the page and kept color and imagery simple. 

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One of the best things about the page is the photos. These came from a photoshoot which I co-directed and used actual care providers in their local clinics. 

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I also built an asset for assessment takers to receive via email or to pick up in their local PCP office at their next visit. Each silhouette includes a check list based on age and gender and shows just how strong each of us can be. 

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Engagement was boosted through social media efforts and email reach out for which I also created custom artwork.