Creative direction, illustration & layout
ITSM is a set of practices, policies and procedures that help to manage the services delivered to end user. To that end, our client challenged us to focus on the people behind the scenes.
After looking into the personality types, general interests, and average age of our audience, we landed upon a "gamification" idea. This plays well into the nostalgia of the challenge video games present; and the fun!
I built each custom illustration with the support of brand color and old school typography styling.
The guide shows how to assess and "level up" an IT department's maturity though detailed information with playful imagery and helpful game screens.