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Musically developed

Creative direction, illustration,
UI, and animation

Music is powerful. This year, it’s helped get a lot of the world through some pretty trying times. This Pandora campaign fuses developers' personal music tastes and a visual representation while keeping subtle notes of the Fastly brand.

By interviewing Fastly's own developers, I was able to build branded silhouettes of three amazing people. 

Each silhouette represents each of their personalities, but also the music stations they helped to build: Lofi Hip Hop, Melodic Electronica, and Folk/Americana.

In less than 24 hours, and with no pre-promotion, we had around 400 unique visitors and 600 visitors overall, meaning half of our visitors came back! We're now up to a little under 1,300 visitors in 4 days.

Brand adjacent

Prototype

Knowing we were developing in Instapage, I sourced a template to replicate in Sketch. After building wireframes for approval, I began dropping in approved artwork and laying out the microsite. Each developer shines on their own and when seen in the family. 

This campaign was a big push away from corporate brand, and it received fantastic feedback from key stakeholders. Sometimes to make an awareness play, you have to break the mold a little.

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Social awareness

Animation engages

Music makes us move, so it made sense to incorporate animated display ads, along with static imagery to help this campaign sing. The goal is to gain traction with the developer group during a notoriously busy time of year, so they remember Fastly, and have affinity and curiosity.

Pandora: live

Branded assets

Working with vendors can be tricky. They have their own creative and administrative teams who often have insights unknown to outsiders. However, Pandora provides easy to use templates for us on the other side; from the in-platform ads, to the skins on desktop, and it means we can work beautifully together

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©2020 by Leah Schroeder