#3 Cool and useful: moooi
Stunning. That's the one word I have for this homegoods brand.
From the beginning, you are greeted with subtle animation and brilliant visuals. Upon entering the featured collection, the music adapts to fit the scene and the ease of product identification makes the viewer feel truly a part of the space. Plus, there are small bits of whimsy added to each setting.
The best surprise in my opinion is the Lost Recordings sprinkled throughout. Sending the viewer to individual pages part of a short film series covering sensory understanding paired with audio recordings which have been molded into stunning videos.
This brand has it all. Beauty and thought. Take a moment to explore and watch.