Real estate brochure
Creative direction & layout
With a well established community, breaking new ground is always exciting. I worked in tandem with internal and client teams to make this sales piece.
I began by researching what other luxury communities were doing to ensure my design idea was original and kept a high-end feel for potential investors and current residents.
After a series of sketches and an in-person client conversation, I began building the general structure, type treatment, and utilized placement imagery to tell the story.
Once final renders were received, off to print it went! I reviewed hard copy proofs along side the printer ensuring the color was perfect, the diecut solid, and the overall feel was exceptional.
The deadline was quite tight for a piece like this and I am happy to note the brochures were received with enthusiasm before an on-site event.