With a well established community, breaking new ground is always exciting. I worked in tandem with internal and client teams to make this sales piece.

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I began by researching what other luxury communities were doing to ensure my design idea was original and kept a high-end feel for potential investors and current residents.

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After a series of sketches and an in-person client conversation, I began building the general structure, type treatment, and utilized placement imagery to tell the story. 

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Once final renders were received, off to print it went! I reviewed hard copy proofs along side the printer ensuring the color was perfect, the diecut solid, and the overall feel was exceptional.

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The deadline was quite tight for a piece like this and I am happy to note the brochures were received with enthusiasm before an on-site event.